When dealing with colour it really can be a minefield - As a professional you will know this. You have probably setup your image workflow to suit your desktop proofer or inkjet printer, or maybe it is that you send your images to a colour lab to get your printed...
In any case not all printing methods are the same and your images should be formatted correctly for each method, Commercial printing is no different so read on how to setup your images correctly for commercial printing.
Preparing your images correctly can see the best results from your images when printing a calendar commercially. A few golden rules that you can follow to get the best out of your images and get a print result that resembles what you see on your screen. If you get your images right before they go in, then they should come out correctly at the printing stage.
Important to Remember:
It is very important to remember that we print in CMYK and not RGB and really you should be using this format when placing your images into our designer studio - Adobe lightroom does not allow you to change to this format either so you will need to use adobe photoshop to convert to this format or make sure your images come out of light room correctly formatted.
Using Adobe Lightroom:
Ok, we mention above that light room does not deal with CMYK images, so if you are using this software you really need to make sure that you format your images in either the Adobe1998 profile or the sRGB profile. Whatever you do DO NOT choose to format your images in the PROPHOTO profile - this profile is NOT suited to commercial printing and will provide undesiraable results.
If you do not adjust this you will expect to see your colour change dramatically when printing from what you see on screen.
IN ALL CASES OF USING LIGHTROOM, IF YOU ARE NOT GOING TO CONVERT YOUR IMAGES TO CMYK THEN EXPECT A COLOUR CHANGE OR IMAGE CAST TO OCCUR ON YOUR IMAGES.
we cannot be held responsible for inaccuracy of colour printing if you supply your images this way, we strongly urge a printed proof to be ordered if you are worried about colour in anyway. - We recommend you format your images using the photoshop method below to achieve beter results.
Using Adobe Photoshop:
Make sure your colour settings are correct, to setup your colour setting, goto the EDIT menu and choose > Colour Settings. In this menu you have the choice of presets, your best choice for UK commercial printing is to choose EUROPE PREPRESS 3 - this will adjust your ICC profile to the coated Fogra39 profile for CMYK images which is what we use when printing.
- Once you have setup this you can the start to open your images and then convert to the CMYK format.
- To convert your images, use the Image Menu header and choose > Mode > CMYK. By selecting this your image will then be converted to the correct colour space for printing.
- It is at this point you should then adjust your colours and or balance/saturation and what you see on screen should then resemble what gets printed.
- Also make sure you have the correct resolution for printing,this is 300dpi for optimal printing.
Save your images as JPEGs in this format and then use them in your online designs. Jpeg format help keeps the file size down for creating your calendars online. You cannot upload a TIFF file when desiging online so saving in this format is the best way to go.